The Brand Archetype Playbook – Discover Your Brand’s Soul

Your brand doesn’t need another logo.

It needs a soul.

This free playbook is your shortcut to building a brand that feels human, magnetic, and unforgettable.

Inside you’ll find:

✨ A simple breakdown of the 12 Brand Archetypes (with keywords, fonts, colors, and tagline sparks)

✨ A fun 7-question quiz to discover your brand’s personality

✨ A guide on how to align your visuals + content with your archetype

Most entrepreneurs skip this step—

and that’s why their brands look nice… but don’t stick.

🖤 With this playbook, you’ll finally:

✔ Understand your brand’s core personality

✔ Stop second-guessing your design + messaging

✔ Create content that feels natural, consistent, and alive

Because a brand without an archetype isn’t a brand.

It’s just decoration.