The Design Psychology Checklist

Most designs don’t fail because of bad taste.

They fail because the brain doesn’t feel safe, clear, or guided.

This Design Psychology Checklist is a no-fluff PDF you can run through before posting any visual. Logos, Instagram posts, landing pages, packaging, carousels. If it shows up on a screen, this applies.

It’s built around how people actually process visuals, not trends, vibes, or “what looks pretty.”

What’s inside:

• A 5-step visual audit system: Clarity, Hierarchy, Colour, Space, Action
• Brain-first questions to catch confusion before your audience feels it
• Simple checks you can do in under 5 minutes per design
• Practical guidance you can reuse across brands and projects
  

This is for you if:

• Your designs get compliments but not clicks, saves, or sales
• You overdesign because you’re unsure what’s “enough”
• You want your work to feel confident, premium, and intentional
• You’re tired of guessing why some designs convert and others don’t
  

This is not:

• A theory-heavy psychology book
• A trend report
• A “make it pretty” design guide

It’s a thinking tool.

Use it once, and you’ll start seeing where most designs quietly go wrong.

Format:

• PDF
• Clean, minimal, easy to scan
• Reusable for every projectIf your visuals look nice but don’t do much, it’s probably not a talent problem.

It’s a psychology problem.